This episode is an update to a previous show - 5 Podcasting Pointers
So whether or not you are just starting a podcast or are a seasoned pro - check out these 5 Podcasting Pointers; to hear ways in which to promote your podcast, and after listening, please feel free to leave a few of your own.
1) Find and Follow Your Audience - find your audience and then promote your podcast on the platform in which they hang out. Younger audience are commonly found on Instagram and Snapchat, Boomers and Beyond are on LinkedIn and Facebook Use Hashtags - yes, even on Facebook. Hashtags help in organic searches and helps other find podcasts and podcast topics.
2) Use hashtags such as #podcast #podcasthost #podcastguest and of course, #podcastlife Use images - humans have the attention span less than that of a goldfish - approximately 7 seconds so make sure you have pretty pictures or images to stop people from strolling.
3) Turn audio into video - convert your audio into a video using animation apps. Using tools such as AudioGram will transform audio into video with images.
5) Promote Old Episodes - Create a schedule to promote your podcasts and be consistent - never just one and done. Use Buffer, Hootsuite, PromoRepublic to repurpose old episodes especially if the topic is evergreen.
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