HEY HEY HEY - YOU NEED A CTA!

Hey You Need a CTA!  Yes you do!

CTA's are vital, they tell listeners what to do next or how to connect to you.

A call-to-action, or CTA, is a marketing term referring to a piece of content, such as an image, a button or a line of text, intended to prompt users to perform a specific action.

Why is a CTA important?

Strategic calls-to-action (CTAs) can help you guide your visitors through the buying journey and directly impact your conversion rates. A really effective CTA will draw visitors’ attention, piquing their interest and guide them to the next step which should be the signup process -- email addresses are gol!

Conversion is simply getting someone to respond to some kind of a call to action. A successful CTA results in a conversion. Most of the time, it involves a click or tap on a button.

Human's minds are so accustomed to being told what to do or given instructions that we naturally expect it especially in the online world; they are oftentimes looking for a call-to-action whether is a button or just a command.   That, however, doesn’t mean they’re prepared to follow your instruction and convert and oftentimes it takes several times before they even take action so after the break I will give you some samples of CTAs that you can use and can be mastered if you follow the proven techniques.

A CTA is typically an instruction or directive using action verbs like “buy”, “sign up”, “register”, “follow”, etc. and they lead the consumer to the next step of your sales funnel or process.

Calls to action are most commonly used in sales and marketing to solicit the desired action from leads and customers. For example, a CTA can be used to grow your email list (“Sign up to our newsletter”), promote a special offer (“Claim your voucher code”) or a piece of content (“Download our new eBook”).

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